I am no hipster, but I like special items I buy to come from a special place.
It’s all to do with brand identity. Price is of course something we all heartily consider when putting our hands in out pockets, but there is something about forking out for something fairly valuable to a company you don‘t care about that just feels… wrong.
I for one can’t do it. Just can’t. There is something that makes my bank card snap in half in my minds eye and I just can’t put it in that inoffensive little slot. (I see the slot sucking the money from my account like an evil hoover, mocking me as it does.)
Call me frugal, but I would rather the money go on something I really care about and give my hard earned pennies to a company that is actually going to benefit from it. Maybe that is part of why I love independent stores so much. I’m like that with movies too, I find I prefer something that has had to put in a little bit of work to make it interesting. Ones that are a little more cerebral. (fast becoming my word of the moment, that, cerebral…)
Linda Macdonald is one of those rare jewellery designers that make my heart skip to see her designs. Forget trawling listlessly through the racks of cheap tat on sale in chain stores. Everyone loves a glittery trinket from time to time – but you don’t really care when one of the gems falls off or the chain breaks.
Linda’s pieces are not like that at all. Then again, Linda’s pieces are far less likely to snap than your standard shiny plastic. Nothing but solid gold and silver here.
As this is a designer local to me, having her base in Cardross near Helensborough, (that’s Scotland, for those of you unfamiliar to what “local” is for me) I am keen to make sure as many people as possible hear about her. She’s a one woman, creative, jewellery making machine whose work has taken her all over the country recently. She and her team have been working relentlessly to make her vision come true this year, with expansions abound and new designs aplenty.
Since 1997 she has been a business. Or rather, I like to see it as she has been in the business of making people’s day, making memories special, but that is just my romantic side coming out. She supplies the likes of John Lewis and more than 125 independent galleries and boutiques, all of whom are proud to stock such a wonderful designer! They are all lovely, but why settle for lovely when you can have stunning…
Named British Jewellery Association’s Designer of the Year 2012 her pieces are recognised as timeless. You don’t have to be an expert to appreciate beauty – hey, I’m just the human manifestation of a magpie, what I know about jewellery wouldn’t fill a post-it!
Companies like this need support to flourish in the current – dare I say it – economic climate. And I want us all to do that. Not only for Linda, but for others like her too. If you know a company/ a shop/ an artist near you that is independent and unique, don’t overlook them, just because there is an easier option. Pay patronage and reap the considerable benefits.
Linda Macdonald has a couple of collections that I think are cute, seasonal and great value for money; perfect for Christmas.
The Wee Pods and Forget Me Not ranges are her newest additions to her rapidly increasing family of 21 collections of glittering goodies.
But she also has products for under £50 – a bargain when you consider what you could end up paying in a store for something vastly less appealing and machine made.
I would rather have something hand made by someone who really cares about what they are producing than by a machine that doesn’t care at all. I am by no means fashion conscious but my jewellery is important to me. I think it is the little choices that declare you as a person. Therefore, more attention should be paid.
But then, when you see such beautiful things that have simply cropped up in the mind of an individual who has taken it upon herself to create beauty from the glimmering idea in her head, it is so easy to see why the UK has such a thriving Market culture and an love of unique things.
So indulge! Enjoy! And remember the name Linda Macdonald; I feel it is one you will be seeing a sizeable chunk of your bank account being transferred to!
But fear not. The joy you will get in return will more than make up for it. 🙂
Here is a link to all her stuff – you will not be disappointed. I certainly haven’t been 🙂